Apr 18, 2021
We're challenging stereotypes in today's Sunday Supplement episode. My guest, Clare Willetts, and I explore the dangers of stereotypes and the impact they have on individuality, creativity and worldview. From 'girl' toy aisles that are 100% pink and baby mad, to the hyper-masculine 'boy' aisles that encourage destruction and fighting - the noise around gender is loud from birth. If you're wanting to parent on the basis that gender does not define your life path (or anything else), this is the episode for you.
Get my book, NOISE: A Manifesto Modernising Modernhood
About my guest, Clare Willetts:
Clare is CEO and Founder of Not Only Pink and
Blue an online retailer challenging stereotypes in
children’s clothes, books and toys. Clare set up not only pink and
blue to challenge the tradition of dressing girls in pink and boys
in blue. After all, there are 11 colours and over 10 million shades
to choose from! As well as all the colours, she wanted to see more
inclusive books with diverse role models, and toys that feed
imaginations.
Clare previously worked in marketing and advertising for 20 years
leading agency teams at TBWA and M&C Saatchi, before going on
to head up Customer and Brand Experience at Virgin Group. Now as
Founder of notonlypinkandblue.com she delivers talks about the
long-lasting effects of stereotypes and works with leaders from
multiple fields to map and promote the benefits of a world that
does not stereotype children.
Mentioned in this episode: Gina Ripon and Cordelia Fine
School for Mothers Website - School for Mothers Instagram